MY SKILLS

INTERACTIVE ART DIRECTION

seven years experience

Having worked through all facets of the creative process in the past, I am now fully able to view this process from a broad perspective, from concept to final execution. This has moulded me into the Art Director that I am now.

CONCEPTdevelopment

idea activation

My ability to conceptualise assist me in gaining insight into all assignments. An original point of departure ensures that concepts take root, allowing me to come up with independent, integrated solutions.

STORYBUILDING

interaction

Story building helps me outline the route to be taken through the current or future media landscape. This is the direction that the target group will follow. Interaction develops according to their responses, and their experiences are of crucial importance.

TECHNICAL TRANSLATION

concept execution

I am able to convert concepts into techniques by making various disciplines work together towards achieving a single joint final objective. I maintain supervision and challenge experts to find innovative solutions.

Twitter @ccderooy

Showcase 2012

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BIO

CC de Rooy PDF

My name is C.C. de Rooy, and I’m also known as Jasper. My motivation as Art Director is a result of my focus on creative solutions. Along with my online presence, my conceptual and strategic thought processes, clear imagery, interaction and the use of the latest technology form the basis for my solutions. I use these to devise integrated campaigns, whether on my own or as part of a team.

In addition to creative thinking, I also have vast experience in the execution of concepts. As a creative producer, I direct print-, online-, event- and digital video- and animation productions. This helps me to think independently and to make a concept my own throughout the entire process – from the conception of a fresh idea to the final supply of the product.

As a result, I can contribute to processes and challenge the required experts to think out of the box in order to achieve the joint objective – an innovative and feasible result.

Thanks to my training at 6-pack and work done for agencies like Saatchi & Saatchi, Leo Burnett and De Combinatie van Factoren, I am perfectly comfortable in the world of combined and digital media. Other previous assignments include campaigns for brands such as Amstel, Bank of Scotland, Canon, Fiat, Heineken, KLM Open, Lancia, the Ministerie van Justitie (Ministry of Justice), Seat, Schiphol Airport, TDK, TELE2 and TomTom.

Contact

contact us

We must meet before we can collaborate, and I am always willing to do so. Whether it’s formal or informal, I enjoy my coffee black. I look forward to receiving an invitation from you.

CCDEROOY
Gildestraat 23
1401 TS Bussum
The Netherlands

+_31 650926894
contact@ccderooy.com

TWITTER
@ccderooy

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“Jasper is a down to earth person with a lot of patience en is very nice to work with. He knows what he wants en is experienced in his profession. "

Richard de Leeuw

Owner, Beeldschoonstudio's

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