KTM CITYPROOF

Introduction KTM 690

ASSIGNMENT
Use an online & in-store campaign to present the KTM single-cylinder motorcycle as an ideal city mode of transport.

INSIGHT:
Queues & high parking costs are a great source of frustration amongst city residents.

IDEA:
Defeat queues, conquer the city. KTM CityProof.

RESULT:
€ 40K campaign budget yielded a total turnover of almost € 1 million within a 3-month period.