Is your SEAT Winter proof?01
Devise an awareness campaign that will encourage SEAT drivers to visit their dealers for winter check-ups on 5 November.
People are not aware of the importance of preparing their cars
Under winter conditions, SEAT drivers experience the importance of winter check-ups. Their experiences can be followed online in an interactive way.
The SEAT winter check-up day was fully booked long before the end of the promotional period. A number of extra days were added in order to meet demand.
Rojer & de Rooy, Dimitri Versteeg,
Rob Nolten, Robert Schakel,
Bas Jongerling @DCVF