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SEAT WINTERCHECK

Is your SEAT Winter proof?

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QUESTION
Devise an awareness campaign that will encourage SEAT drivers to visit their dealers for winter check-ups on 5 November.

INSIGHT
People are not aware of the importance of preparing their cars
for wintertime.

IDEA:
Under winter conditions, SEAT drivers experience the importance of winter check-ups. Their experiences can be followed online in an interactive way.

RESULT
The SEAT winter check-up day was fully booked long before the end of the promotional period. A number of extra days were added in order to meet demand.

CREDITS
Rojer & de Rooy, Dimitri Versteeg,
Rob Nolten, Robert Schakel,
Bas Jongerling @DCVF

project image Key visual
project image Activation Banner
project image Campaign Website

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