MY SECRET COSMETICS

Support Office for Domestic Violence / Ministry of Security and Justice

QUESTION:
To bring the topic of domestic violence to the attention of victims, onlookers and perpetrators.

INSIGHT:
Mostly reported by women.

IDEA:
My Secret Cosmetics, a new product that masks the traces of domestic violence.

RESULT
50,000 site hits, numerous blog and Twitter reactions, 8-minute feature on Editie NL (RTL4), Questions regarding the issue posed in parliament.

CREDITS
Rojer & de Rooy, Julijus Rebic & Wouter Kraaijvanger @LeoBurnett