The Assignment
Canon EOS European
photo competition
05
ASSIGNMENT:
To introduce the new Canon EOS 450D to European amateur photographers.
INSIGHT:
33% of all amateur photographers dream of applying their passion at a professional level.
IDEA:
The Assignment: A branded content campaign in which 8 European amateur photographers compete to win a dream assignment.
RESULT:
65,000 Entrants from 21 European countries.
3 Million one-off website hits.
Online series viewed more than 5.6 million times.
CREDITS:
Gregg Harper @Community BV
Campaign website