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The Assignment

Canon EOS European
photo competition

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ASSIGNMENT:
To introduce the new Canon EOS 450D to European amateur photographers.

INSIGHT:
33% of all amateur photographers dream of applying their passion at a professional level.

IDEA:
The Assignment: A branded content campaign in which 8 European amateur photographers compete to win a dream assignment.

RESULT:
65,000 Entrants from 21 European countries. 3 Million one-off website hits. Online series viewed more than 5.6 million times.

CREDITS:
Gregg Harper @Community BV

project image Campaign website

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