Canon EOS European
To introduce the new Canon EOS 450D to European amateur photographers.
33% of all amateur photographers dream of applying their passion at a professional level.
The Assignment: A branded content campaign in which 8 European amateur photographers compete to win a dream assignment.
65,000 Entrants from 21 European countries. 3 Million one-off website hits. Online series viewed more than 5.6 million times.
Gregg Harper @Community BV