Facebook Game, Who’s coming along
How to positively influence the perception of price related to travelling via Schiphol Airport through the efforts of fans of the Schiphol Facebook Page.
You do not go on city trips alone, so friendships and journeys start at Schiphol.
Using the title of “who’s coming along?”, Schiphol Airport invites its fans to participate in a destination game. Tickets to 1 of the 12 promotional destinations are up for grabs.
The Facebook promotion received many hits originating from the campaign microsite. The promotion resulted in 8,000+ likes and many participants played more than once.