SCHIPHOL

Facebook Game, Who’s coming along

ASSIGNMENT:
How to positively influence the perception of price related to travelling via Schiphol Airport through the efforts of fans of the Schiphol Facebook Page.

INSIGHT:
You do not go on city trips alone, so friendships and journeys start at Schiphol.

IDEA:
Using the title of “who’s coming along?”, Schiphol Airport invites its fans to participate in a destination game. Tickets to 1 of the 12 promotional destinations are up for grabs.

RESULT:
The Facebook promotion received many hits originating from the campaign microsite. The promotion resulted in 8,000+ likes and many participants played more than once.