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CANON

EOS lenskit configurator

08

ASSIGNMENT:
How to supply consumers with more direct online information about Canon EOS cameras and matching EOS lenses.

INZICHT:
Purchase orientation takes place online; clear information based on personal preferences, example photographs and short product videos increase the likelihood of an eventual purchase.

IDEA:
The EOS Lens Kit configurator: visitors make their selections according to personal photographic styles, e.g. landscape-, portrait- or macro photography

RESULT:
After the promotional period, the site was a permanent part of Canon-europe.com and the European e-tailer online sales program.

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